Perimenopause & Lifestyle Coaching
Google Ads + Meta Ads · 45-Day Pilot & Lead Generation Plan
I'm Sriram. I lead projects and oversee delivery for brands across digital strategy, web and marketing. I'd rather understand how your business actually runs and build around that than hand over something generic and ask you to adapt to it.
Website delivery for educational institutions across South India, including one with 12,000+ students.
Bespoke CRMs and internal tools shaped around how a team already works.
Currently running paid campaigns for clients across sectors — strategy, funnels and follow-up.
We went through your Instagram profile and the two ad videos you shared, so this plan is built around how you actually talk to your audience — not generic assumptions.
A nutrition and lifestyle coaching practice built specifically around women 40+ going through perimenopause and menopause.
Habit-based, not diet-based — "this isn't another fad diet" is a strong differentiator in a crowded weight-loss ad space.
A named signature method — the "StrongHer Framework" — should be used consistently across all ad creative and landing pages as your unique system.
Real client testimonials, shot warm and personal — builds trust fast, worth repeating with more client stories.
Core pain points: hormones, poor sleep, stress, bloating, mood swings, low energy, feeling "lost." Core outcome promised: energy, feeling like themselves again, a body that finally listens to them.
High-touch, personal coaching. Best for clients who want a fully custom plan and direct access to you.
Slightly lower commitment and price, cohort-based. A strong "entry point" offer for group-oriented clients.
Because both programmes are online-only and high-ticket, the ad's job is not to sell directly — it's to get the right woman to raise her hand, so you can close the sale on a call. Standard practice for offers above ₹1 lakh.
We suggest a range of ₹75,000 – ₹1,00,000 in ad spend. Even one client from a ₹3–4 lakh programme pays back the entire budget many times over — the goal is quality leads, not mass volume.
₹20,000 — run both platforms with 2–3 audience variants, gather data on cheapest cost-per-lead.
₹50,000 — shift budget to what's working, pause weak ad sets, introduce retargeting.
₹20,000 — tighten targeting, refresh creative, push retargeting on warm leads.
On Google, people are actively typing what they're struggling with — this channel is about catching high-intent searches at the right moment, in the countries where your ideal client lives.
Highest intent, most control over keywords — the priority campaign, gets the larger share of Google budget.
Google's AI shows your ad across YouTube, Gmail, Discover, Display and Search using your best-performing assets.
Days 1–10: Search only, so we're not launching PMax with zero signal. Day 11 onward: PMax turns on using early conversion data plus your client list as a Customer Match audience.
perimenopause coach online, menopause weight loss programme, hormone coach for women over 40, 1:1 menopause coaching programme
why can't I lose weight in perimenopause, hormonal weight gain after 40, perimenopause bloating and fatigue, brain fog and mood swings
StrongHer Framework, The 8th Element coaching, menopause coach for busy women
Meta gets the bigger share of budget. Your existing ad videos are testimonial-style, personal, emotionally driven — exactly the format that performs best on Instagram and Facebook.
The main campaign — Meta's lead form or a short landing page / booking calendar.
Smaller budget, builds a warm audience of 50%+ video viewers for later retargeting.
Anyone who watched, visited, or opened the lead form but didn't submit — converts far cheaper.
Because programmes are ₹1–4 lakh, we never ask for a sale directly in the ad — the ask is a free, low-commitment first step: "Book a free 20-minute clarity call" or "Take the 2-minute perimenopause readiness quiz."
Landing page and tracking finalised, campaigns built, client list uploaded, videos ready.
Google and Meta go live with 2–3 audience variants. PMax turns on around Day 11.
Pause weak ads, shift budget to best performers, launch retargeting.
Increase budget on winners, test new creative, expand countries if performing well.
Heavy retargeting on warm leads, final report and recommendations for next phase.
Weekly WhatsApp/email updates on spend, leads and cost per lead — plus a full Day 45 report.
Two parts — the media budget that goes directly to Google and Meta's ad platforms, and our management fee for planning, running and optimising the campaign.
Paid directly to Google Ads and Meta — split 61% Meta / 33% Google / 6% buffer.
Covers strategy, campaign setup, creative direction, daily monitoring, optimisation and reporting across both platforms.
Ad spend is billed separately from the management fee and is paid directly into the Google Ads / Meta Ads accounts as campaigns run.
This is where our expertise sits — not a list you need to take all of. Most clients start with one or two and add later. Prices are included against each so there's nothing to guess at, and a summary sits at the end.
A structured set of sessions to work out what The 8th Element stands for, who it's for, and how to say it — before anything gets built or advertised.
What you'll have at the endWhy it's worth doing first: every decision after this — website wording, ad copy, what you post — gets faster and more consistent once these answers exist. Without them, each one gets re-argued.
Brand bibles, discovery sessions, vision and mission work, positioning and visual direction.
A working website with a page for each thing you offer, built so Google can read and rank every service separately.
What it coversIf a revamp is already underway with someone else, we can work alongside it rather than replace it — tell us where it stands.
Includes content, design and development. If a full site isn't the priority yet, a single landing page is ₹22,500 — enough to give ads somewhere to send people.
Multi-page sites, service pages, e-commerce and landing pages. Tap any name to visit the live site.
Paid campaigns on both platforms, each doing the job it's actually good at.
What it coversWorth noting: creative design is included for Meta, and isn't part of Google Search — that's a format difference, not a scope cut.
Ad spend is billed separately, paid directly into the Google Ads and Meta accounts as campaigns run.
Career counselling brand selling ₹25,000 programmes. Google and Meta, March to June 2026.
The Indian benchmark for high-ticket coaching is ₹800–2,000 per lead — so ₹224 came in around four times better.
Career counselling is a considered purchase, so the most recent cohorts haven't had time to close — conversion figures are still maturing. Full campaign report available on request.
Ranking on Google without paying for every click — the slower route, but the one that keeps working.
What it coversWhy it matters here: almost nobody nearby writes in the words women actually use. That ground is open now.
Taken together with lead generation, the two come to ₹45,000 a month rather than ₹55,000.
These arrived through search results rather than ads — which means they keep arriving whether or not a campaign is running that month. Built through service pages, blog content and local search work.
Full reporting available on request.
A one-time piece of work that sets the visual system, so everything after it stays consistent.
What it coversWhat you end up with: consistency without needing a designer every time you want a post.
Costed against what you actually need and how many designs are involved — quoted before any work starts.
Brand guidelines, brochures, mood boards, signage and campaign creative — examples available on request.
One place where every enquiry lives, so nothing gets lost between a message arriving and someone following up.
What it coversBuilt by us, shaped around how you work — not an off-the-shelf tool you have to adapt to.
Included at no charge if you're running campaigns and SEO with us. If you want it customised to how your studio works, one-time customisation starts at ₹5,000 depending on scope.
Built in-house, so they can be shaped around how your business actually works.
| What it is | Investment | Basis |
|---|---|---|
| Discovery & brand strategy | ₹45,000 | One-time |
| Website — up to 8 pages, content to launch | From ₹75,000 | One-time |
| Website — single landing page | ₹22,500 | One-time |
| Lead generation — Meta & Google management | ₹30,000 | Per month |
| SEO | ₹25,000 | Per month |
| Lead generation + SEO, taken together | ₹45,000 | Per month · saves ₹10,000 |
| Design collaterals | As required | Ad hoc |
| Custom CRM | ₹800 | Per month |
| CRM customisation to your workflow | From ₹5,000 | One-time |
You don't need all six. If you took only one thing from this page, it would be somewhere for people to land — everything else works better once that exists.